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We celebrate athletes in all their forms, no matter what they look like or who they love,” Under Armour’s head of global brand management, Attica Jacques, said in a statement. “Under Armour has always focused on making performance apparel for people, not labels. The shoe was developed with help from Unified, the internal LGBTQ culture club at Under Armour, which the brand said is one of several culture clubs for employees “to represent underserved or minority groups within the company.”
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It includes all kinds of workout apparel, but the real standout is the UA HOVR Sonic running. The look also comes with both solid and rainbow laces that mirror the sole’s pattern. If you need some new workout gear, Under Armour’s new pride-themed collection is worth checking out. H&M and GAP are also releasing Pride collections. The UA Hovr SLK “Pride” features a blue-tinted gray upper that sits atop an atypical rainbow pattered midsole and outsole. Nike’s BETRUE collection and Under Armour’s Pride collection are entire lines of athletic and athleisure gear, including rainbow-soled shoes. It’s important to us to meld the reality of the events and tell the story behind it.” Under Armour has today released their first-ever UA Pride collection that includes both footwear and apparel, driven by Under Armour teammates in the UA Unified Culture Club an internal group. “The mayhem of that event inspired a unique interpretation of the rainbow you see in this year’s UA Hovr SLK ‘Pride’ colorway. “We were inspired by the Stonewall Uprising and wanted to keep the authenticity of the chaotic nature of the events but also create something beautiful to match with the outcome,” Under Armour’s sportstyle design manager, Yurri Mial, said in a statement. (The raid in the New York City bar on June 28, 1969, led to demonstrations by the area gay community and is considered the start of the LGBTQ rights movement in the U.S.) The brand said it was inspired by the concept of “beauty is born of chaos” and used an event from 50 years ago to inform the shoe’s design: the Stonewall Inn police raid. The athletic wear giant’s Pride-themed footwear and apparel are adorned with rainbow tie-dye, an homage to the original Pride flags that were hand-dyed in San Francisco in 1978 by. Wall Street Is Getting Excited About Under Armour Again - Here's WhyĬan Diversity Officers Really Change the Culture at Sneaker Companies? Nike Takes New Steps to Support Female Runners After Backlash Over Maternity Policy